Friday, March 12, 2010

Project Three :: Magazine Content Components

Content Components of Editorial Design, in usual order of hierarchy

  • headline – title of the article
  • image: photos, illustrations, icons – images which support and supplement the reading experience
  • intro/deck/kicker/standfirst – initial summary of the article, called out hierarchically to be read while visually scanning the page. A bridge between headline and text
  • pull quotes/breakouts/callouts – information pulled and duplicated from the main article text, set in a way to visually punctuate the rhythm of the spread and orient the reader
  • panels/box copy/sidebars – these hold information that relates, but is not essential, to the content and ideas of the main text. These subtext areas hold lists of pertinent information, interviews, info graphics, etc. to give the reader another perspective on the content, enrich the reading experience.
  • information graphics – see above
  • captions – image descriptors that act as a bridge between image and main text
  • subheads – subheads break up the main text into logical sections
  • text/body copy – the main content of the article which all other elements work to support and illuminate
  • folios/footlines – folios usually contain the page number and publication title but can also have section or chapter titles. They do not necessarily (and most often do not) appear on every page of a publication and will be removed where full-bleed art is used. They will sometimes appear only on right-hand pages
  • graphic elements – lines, textures, color bars or background images that help define, shape or highlight the construction of a spread and can lend mood or tone to the article

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