Saturday, January 30, 2010

Friday, January 29, 2010

Project One :: Type, Image, Message

Friday 29 January

in class

  • presentation and discussion of topics
  • checkin' out posters with epp
  • studio time 


  • read type, image, message. please make a post on your blog about this reading:
    did the reading change how you thought about the combination of type and image? how?
    how could you apply the ideas of separation, fusion, fragmentation and inversion to your design process, and in particular, to this project?
  • develop 3 design directions of your chosen theme
  • bring b&w 11x17 inch versions to our next class

Monday, January 25, 2010

Project One :: Change One Thing Poster

Design a poster for the AIGA Blue Ridge Poster Clash Competition.

Using the given statement, "Change One Thing", communicate something you find significant or important to a general audience in poster format. The subject matter is of your choice. Can you, through the combination of type and image, engage, effect change, or spark interest, in a general audience? Finalize and submit your poster for consideration in competition.

from the aiga blue ridge site:
"Concept: Change One Thing. From the simplest action of changing to compact florescent bulbs, to more in-depth changes such as political parties and life habits, motivating change in visual communication is one of the most basic and fulfilling aspects of the communication profession."

  • Research a specific topic that's important to you
  • Make typeface choices appropriate to subject and goals
  • Create formal dialogue and hierarchy between type and image that supports the content and goals of your poster
  • Deepen your understanding of how type and image work together in communication
  • Explore the physical levels of legibility (considering changing proximity) important to poster design
  • Administer, store and present your work on your own online space
  • Achieve fame and glory in competition

format: 18" x 24"
color: up to you
content: OPTIONAL use "Change One Thing" as your main headline

Monday 01/25
in class
  • class overview, syllabus
  • type and image presentation
  • project description, discussion, brainstorming, thumbnailing

  • develop 3 different ideas for your poster
  • create 15 sketches for each idea
  • research your idea, gather images
  • informally present your topic and sketches to the class (roundtable)

Friday, January 22, 2010

About Typography 2

Typography 2 is an in-depth examination of the principles of typography with emphasis on typographic composition. We will investigate the role that typography plays in shaping the form and content of communication. Through a series of studio exercises that introduce letterforms and text in relation to images, texture, color, hierarchy and grid structures, students will explore a variety of design problems and build skills in communicating visual meaning.

course objectives
  • Understand at a basic level the semantics of typographic messages
  • Utilize comprehensive typographic vocabulary
  • Investigate analog & digital design methods and find connections between
  • Appreciate the rich history of typography
  • Utilize historical & contemporary design to inspire your own work

course structure
  • Four projects (time and weather permitting)
  • Quizzes on typefaces, terminology, reading, lectures, etc
  • Assigned readings from required, recommended, on-line, or reserve texts
  • Process blog reviews at the end of each project.
  • Final Review

About this blog and your blog and your process

Class Blog
All project requirements and descriptions will be posted on this blog. I will endeavor to regularly upload presentations and show & tell in the sidebar as usual. Please continue to post to find + share as you did to great effect in Type 1.

Your Blog
This semester I will only be requiring you to keep your process updated on your blog, not in process books. The blog is what I will be looking at to track how you are following along in class and the blog will be graded at the end of every project.

Nonetheless, we will be generating A LOT of handmade investigations and the usual piles of iterations throughout the semester, so keeping a binder, or some other appropriate container, will be to your advantage.

Your blog should be the same one from last semester. You will be tracking Type 2, VisCom 2, and, Image. It will be an invaluable document of your time at KCAI and your development as a designer. Label anything relating to class with "Type 2" and "Project name" as I name it in the initial project post.