Project One :: Change One Thing Poster

Design a poster for the AIGA Blue Ridge Poster Clash Competition.

description

Using the given statement, "Change One Thing", communicate something you find significant or important to a general audience in poster format. The subject matter is of your choice. Can you, through the combination of type and image, engage, effect change, or spark interest, in a general audience? Finalize and submit your poster for consideration in competition.

from the aiga blue ridge site:

"Concept: Change One Thing. From the simplest action of changing to compact florescent bulbs, to more in-depth changes such as political parties and life habits, motivating change in visual communication is one of the most basic and fulfilling aspects of the communication profession."

objectives:

• Research a specific topic that's important to you
• Make typeface choices appropriate to subject and goals
• Create formal dialogue and hierarchy between type and image that supports the content and goals of your poster
• Deepen your understanding of how type and image work together in communication
• Explore the physical levels of legibility (considering changing proximity) important to poster design
• Administer, store and present your work on your own online space
• Achieve fame and glory in competition

format: 18" x 24"
color: up to you
content: OPTIONAL use "Change One Thing" as your main headline

Monday 01/25
in class

• class overview, syllabus
• type and image presentation
• project description, discussion, brainstorming, thumbnailing

homework

• develop 3 different ideas for your poster
• create 15 sketches for each idea
• research your idea, gather images
• informally present your topic and sketches to the class (roundtable)