Friday, April 9, 2010

Project Four :: Design Lecture Campaign

Explore typographic and graphic hierarchy through the design of a number materials announcing a hypothetical design lecture at KCAI.

  • Explore typographic and graphic hierarchy
  • Apply a graphic direction across a range of materials and media
  • Investigate the process and work of a designer to inform and inspire your own work
Research & Presentation
Research your designer in the library and online, collecting images representative of their work, quotes (from the designer or others) representative of their ideology, philosophy and influence as well as historical, biographical information. Make sure to take notes. Develop an understanding of why they are well-known or respected so you can share that information with the rest of class. You will need also enough content to use in our design materials.

After you've done your research, go to Vanderslice Hall and photograph it from your designer’s perspective: How would they look through the lens? What would be important to them to illuminate: inside or outside, detail/micro or aggregate/macro, somewhere in between, or both? The lecture will be taking hypothetical place in Epperson Auditorium.

Assemble your research and photos into a presentation to give to the whole class. This will be projected, and you will talk us through your research to give us a picture of your designer. You can use a number of tools, Keynote or PowerPoint are both good presentation software tools, if you don't have access to these, simply lay out your presentation on a horizontal letter format in InDesign and export to PDF. "Command" + "L" after opening your PDF will give you a full screen mode. Put your photos at the end of the presentaiton and tell us why you shot what you did.

Put your presentations in my drop box before the start of class Friday, we will present from my laptop.

Name your files like this:

Presentation guidelines
  • do make your presentation 5-7 minutes long
  • don't "over" design the presentation
  • do layout your presentation in a simple and clear manner
  • don't overload your pages with too much text (the text on a presentation should not be text for you to read directly from)
  • do put concise main points on screen to guide the audience
  • don't put too many images on one screen, we only focus on 1 thing at a time.
  • do use notes to keep you on track (you can keep your notes active on the laptop screen while the audience views the presentation on the projector)
  • do practice your presentation before coming to class

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