Monday, April 12, 2010

Project Four :: Hierarchy Bench Presses & Squats

Monday, 12 April


in class
  • studio time
  • letterpress demo
homework
  • presentations
  • hierarchy exercises


Create a series of compositions with your design lecture text in InDesign. Choose a typeface from the usual suspects that you believe appropriate for your designer. Using the parameters below, attempt to emphasize the important information and de-emphasize secondary information. In InDesign make a 5" x 8" vertical document (turn off “Facing pages” in the initial new document window). Using this document for all, create 5 different versions of each requirement below, for a total of 30. Create them in order, that's an order.











1. Leading (vertical relationships): Using one text size with a right reading, flush left, ragged right alignment, explore hierarchy through adjustment of the vertical space between lines of text (leading). Choose the left edge where the text begins and keep that same placement through all 5 compositions.

2. Indent
(horizontal relationships): Using one text size and leading with a right reading, flush left, ragged right alignment, explore hierarchy only through indentation of text using “tabs”. Choose the top edge (y-axis) where the text begins and keep that same placement through all 5 compositions.

3. Weight/Style
Using one text size, explore hierarchy through the use of bold, italic (oblique) or roman (normal) styling. You can freely apply leading and indent throughout the compositions.

4. Scale
Use three type sizes to explore hierarchy. You can freely apply leading and indent throughout the compositions.

5. Orientation
Using one type size and leading, break up your text into logical blocks of information so that each is in its own text box. Rotate and freely position your text boxes to create hierarchy. Retain the same type size through all 5 compositions.

6. Freestylin'
Explore all of the above parameters at your discretion.


Create a PDF of your InDesign exercises and put on the CAS server before class on Friday.

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